Brewing up a customer for life
Throughout our day, we have interactions with various companies or brands. Most of the time, it’s so routine that we may not even think about it – whether it’s pumping gas, grabbing a bite to eat,...
View ArticleThe snub and what it can mean to business
It may be a little thing to some – or a source of major concern to others – but getting snubbed by a prospective business associate is a cause of increasing concern. Many, if not all of us have fallen...
View ArticleCustomer service, where for art thou?
Ah, customer service. It’s the thing that every customer comes to adore or despise about everything from the grocery store to the dog groomer. And it’s a little like how Supreme Court justice Potter...
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Loyalty program?
Judson's Maker's Mark Barrel Dedication Certificate About 16 months ago my wife and I were blessed with a beautiful baby daughter, and in a few short months I’ll be a proud papa again. Now I find out...
View ArticleCut service levels; cut your own throat
One of our partners in the publishing industry recently told me that with the way the economy has been (and continues to be) everyone has had to find places to cut. “It’s just a fact,” and he went on...
View ArticleOh, how business communication has changed
I’d like to think I’ve learned a few things over my years in business, not the least of which is how to initially approach a sales prospect in a meaningful and non-intrusive manner. It’s all about...
View ArticleBFF – brand friend forever
With the world literally at our fingertips these days, consumers are free to make highly educated decisions about the products we purchase. The power of social media allows us to interact with brands...
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